In October, TMW closed their office in Courtenay and relocated to the Vancouver Island Mountain Centre. As far as staffing is concerned “We’re talking to the Vancouver Island Mountain Sports Society to see if we can work out something where we split a person.”
If that plan doesn’t seem beneficial to both parties, TMW will hire a part-time marketing person who can liaise with owners and stakeholders, Armour said. The office was moved from downtown Courtenay to the Mountain Centre “so it’s more accessible to people from the mountain,” he added.
Tourism Mount Washington’s new Board will revisit the Association’s aims this year, in light of staffing changes. “We’re changing the focus from almost 100 per cent destination marketing and going toward community development.”
The name will remain the same, and some destination marketing will still take place, he said. “The Resort Association would be the arm of the group that would work toward developing community ideas, whether they be trails or lighting or festivals going on the mountain.” The Board will also develop an internal marketing plan that will benefit homeowners and people who visit the Resort so there is more to do than just ski.
For more information on Tourism Mount Washington, visit their website at discovermountwashington.com and #mymw on Twitter.
Photo courtesy Neil Havers