The mountain resort won the Corporate Brochure Award and Corporate Internet Award. The ceremony capped an annual gathering of the Island’s tourism industry, where tourism associations and businesses traditionally meet to review their collective promotion of the spectacular “Islands” region. Mt.Washington marketing director Karen Bonell gave a special thank you to the designers “who have captured the essence of our region.” Mt. Washington‚s brochure was designed by Darren Bristol of Bristol Design. The alpine resort’s website was designed by Colin Wilson and Michelle Foster. Tourism Comox Valley, of which Mt.Washington is a member, produces over $450,000 worth of marketing activity that continues to give potential visitors a view of the wonderful diversity that the Comox Valley offers for vacationers and business people alike. TCV is recognized on both Vancouver Island and the Sunshine Coast as a model Tourism Destination Marketing Office and has shared its development with others to strengthen Vancouver Island as a destination for regional, provincial, national and international visitors. The mountain has also received kudos of a different kind from BC Alpine. Out of 32 ski clubs in B.C., BC Alpine chose Mt. Washington as its 2000/2001 Resort of the Year. This award is presented to the resort which best exemplifies ski club and resort co-operation; event and race quality; resort facilities including course preparation, course availability and banquet facilities. This award was not a reflection of any one event, but recognition of the support and co-operation the Mt. Washington Ski Club receives from the resort throughout the entire season, according to ski club spokesperson Mike Stubbs. Mt. Washington Racers train up to four days a week during the ski season, requiring space and use of mountain facilities. “Without the support from this resort, this would not be possible,” Stubbs said. Ski club race training and race event systems have honed the skills of many of Canada‚s top racers, including Alison Forsyth, Davon Callendar and Daniel Bird. “With the continued support from Mt. Washington we are sure to have many more contenders in the years to come,” Stubbs said.
Mt.Washington and Tourism Comox Valley win Big Time at Annual Tourism AGM!
Mt.Washington and Tourism Comox Valley dominated at Tourism Vancouver Island‚s awards ceremony in Qualicum Beach in May, as each won two major awards.